Recently I have done a few articles about how you can create your online image, and why you should create your own online image, so I am going to tell you the top things you should avoid, so your online image remains untarnished.
Being a liar - This could be the fastest way to absolutely shattered your online image, if you are found out to be a fake, say goodbye to most of your readers.
Inconsistency - If your company is built upon offering something, for example, McDonalds selling Burgers, if they discontinued the burgers, they would lose a massive amount of business. You want to have a consistent image because people love consistency, many people are in fact, scared of changes.
Lack of Content - Offer content of your own, do not just link to everyone else's content without any intellectual engagement or input, people can just start going to everyone else's site and avoid yours.
The following is not something that will hurt you as badly, but it will put a dent in your marketing or image. When you are starting a blog or emailing people, prospective business clients or positioning yourself as an expert, having an email like bigbadmax1987(at)aol.com (fictitious address), will look exceptionally bad and you will lose credibility. This is similar to having a WordPress blog freely hosted by WordPress, if you do not respect yourself or your business enough to buy a domain and hosting are you sure you are going to succeed?
Hopefully by now you know what you should do to brand yourself, why you should and now you know what not to do. Branding is one of the most powerful ways to create a following on the internet, so I hope you have learnt more now.
Top Ways You Can Destroy Your Image